Friday, July 20, 2012

Cool Air At Work

First impressions with customers are important. They truly notice and make note of their first impression at a business or office and they remember it the next time they consider returning. So, what do customers consider when they enter a commercial place for the first time?
-They notice the appearance of the building/office as they arrive and gather information on how appearance appeals to them specifically.
-As they step into the building, customers notice the atmosphere by gathering information through the senses--what does it smell like? is the space comfortable and the air cold or hot? do you see tidiness or less organized spaces?
-Customers react to the friendliness of the staff and base many decisions on how enjoyable the staff is to interact with.
Customers consider nearly every aspect just as they step into an office or building and they do most observing subconsciously. The one aspect we want to focus on is the feeling of the atmosphere. Are customers pleased with the air they feel when they step into a building? And why is this important? Because customers want to feel comfortable as they sit and interact with the staff. If it's too cold or too hot, customers will be anxious to leave and you don't want those feeling for your customers, as a business owner.
So if air quality and temperature is extremely important, how do you take steps to regulating this aspect and making it as comfortable as possible? Well, you make sure you have a reliable A/C unit controlling your commercial area, especially the space customer occupy. Make sure the unit is relatively new and functioning properly. If you know your air conditioning is outdated, then you should replace the unit soon.
Once you get a quality unit installed in your business area, you will want to regulate it properly. There are certain temperatures that work best for most people. What is comfortable for you may be different than the lady across the room, so it's important to get opinions from everyone. You can ask your customers if they are pleased with the temperature and ask how to better regulate the temperature if they aren't pleased.
Now you should have some good feedback and be able to regulate a good working A/C system according to what your customers want. Creating a comfortable atmosphere is crucial to business success. This isn't a myth, it's reality, so work hard to please your customers.

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